“It's through the stories of others that we find ourselves.”

—Laura Ferreiro

I'm Laura Ferreiro, a writer, storytelling coach, and brand strategist. It's wonderful to meet you!

Born in New York to a Spanish father and an Italian-American mother and raised in Southern California, I grew up in a lively household, but I was always the quiet one. I found comfort escaping into books, writing creative stories and having competitions with my best friend to see who could read the most books. (Nerdy, I know!)

After studying English and Journalism in college, I discovered I had an innate curiosity and ability for helping people share their gifts through words and stories. I avidly pursued a career in journalism, contributing stories to media outlets including Rolling Stone, Los Angeles Times, Yahoo, the Press Enterprise, LA Weekly, NME, and Variety.

When an opportunity came to live in London and manage marketing & communications for the international nonprofit WaterAid, I jumped at the chance. Here I flexed my storytelling skills in new ways, doing organizational branding and traveling to Nepal to interview people in remote villages in the Himalayan foothills to uncover their fascinating stories.

Although I loved doing this work, I was always telling other people’s stories, and never my own. As someone who’s soft-spoken and introverted, I felt more comfortable letting someone else take the spotlight and not being the center of attention. (Maybe you can relate?)

My career as a writer and marketing strategist made this easy; I stayed behind the scenes crafting other people’s stories and sharing their messages, conveniently avoiding telling my own.

Don’t get me wrong—I absolutely love helping other people share their stories. In fact, I believe it’s one of my higher purposes and reasons for being on this planet. But I realized that in order to do the work I was meant to do helping purpose-driven businesses, creatives and entrepreneurs powerfully share their stories, I could no longer hide behind the scenes. It was time to be bold, put myself out there and tell my own story.

My goal is to help you know deep down in your bones that you have something unique and valuable to share with the world, and to give you the tools, techniques, and inspiration to do it most effectively.

A few years later, shortly after the pandemic began and I had returned to California,

my marketing communications client work slowed to a trickle. It was a scary time, but instead of frantically hustling to bring in more clients, I slowed down, meditated and revitalized my yoga practice. When I got quiet and reflected, a realization came that I was afraid to share my own stories, and I could only authentically help others powerfully share their stories and embody their messages if I transcended my fears & put myself out into the world in bold new ways.

Instead of immediately jumping back into the fray doing marketing work, I carved out time to tell a story of my own that I’d been burning to tell and I finished writing my first novel based on my experiences in Nepal, quieting the voices in my head that said it wasn’t good enough. I also created the Stories in Harmony podcast in which I interview musicians and other public figures about their wellness practices and the social causes they support, putting myself out there as a voice of authority.

I also launched Story Harmony so I could help people like you powerfully share and embody your most compelling and authentic stories. My goal is to help you know deep down in your bones that you have something unique and valuable to share with the world, and to give you the tools, techniques, and inspiration to do it most effectively, even (and especially) if you don't feel comfortable being the center of attention.

Now I help entrepreneurs, coaches, creatives and conscious business leaders identify and share their most powerful brand stories to magnetize their ideal audiences and grow their business. We get clear on your values, your unique purpose and the "why” behind what you do, which informs all levels of your business. We'll also work together to break through whatever holds you back from powerfully sharing your stories so you can achieve your goals, generate results and share your magic with the world.

Ready to share your most authentic stories to grow your business?